ETUDES DE CAS
Borders Uses Online E-mail Marketing Program to Drive Offline Sales
Borders, a leading provider of books, music, films and other entertainment merchandise, wanted to expand its subscriber database, increase customer loyalty and create a more cohesive association between its online presence and offline sales channels. E-mail was the clear solution to reach these goals and by working with CheetahMail, Borders was able to significantly grow its subscriber base, increase in-store sales and achieve vastly improved average transaction values from its e-mail subscribers.
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